Brand Republic

Brand Republic: "News Analysis: NGOs rethink PR in wake of tsunami


PR Week UK 00:00 14-01-2005
When a disaster such as the Asian tsunami receives blanket coverage, how do charities not directly involved maintain their media profile? Ian Hall investigates. The devastation caused by the South-East Asia tsunami disaster has - quite understandably - dominated the news agenda for the past three weeks.

With the relief effort now well under way, the work of the Disasters Emergency Committee - an umbrella body for UK charities such as ActionAid, British Red Cross, Christian Aid, Oxfam and Save the Children that is on the front line - continues to generate heavy coverage."