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Human resources answers now - HR.BLR.Com: "Employers of All Sizes Providing Tsunami Relief

Thursday, January 6, 2005


U.S. companies are expected to contribute hundreds of millions of dollars in relief aid to tsunami-hit Asia, thanks in part to demands for action from their employees, according to company executives and charity experts interviewed by the Reuters news agency.
'The scope of it is just beginning to bubble up,' said Mark Feldman of charity marketing firm Cone, part of Omnicom Group. 'If we go back to September 11 (attacks), one of the reasons that companies began to respond was because of the outcry from employees.'
Feldman and others noted that companies were not as quick as they might have in reacting to the disaster because of the holidays, when they are thinly staffed. But the season also is "