N-TEN Forecast: Tsunami Relief Efforts Show Trends in Online Giving

N-TEN Forecast: Tsunami Relief Efforts Show Trends in Online Giving: "Tsunami Relief Efforts Show Trends in Online Giving
By Sheeraz Haji, GetActive Software
With over $350 million donated over the Internet to tsunami disaster relief efforts to date, nonprofit fundraisers are observing several trends in online giving:
a large percentage of relief agency financial support is coming via the Internet;
a vast majority of gifts to relief agencies are from new donors;
more than half of new online donors are asking to not be contacted again by relief agencies;
the number of major gifts made online has increased significantly;"