Fresh Inc.-Entrepreneurs Pitching In

Fresh Inc.: "Entrepreneurs Pitching In
In the aftermath of a catastrophic wave, entrepreneurs cook up creative ways to help.
There was no champagne on New Year's Eve at the Jericho, New York, offices of Integrated Direct Marketing, but there was a good deal of celebrating. Three of the marketing firm's 12 employees were working late on an e-mail campaign for a longtime client, a men's Catholic missionary group, the Oblates of Mary Immaculate, which claims thousands of members in 71 countries. What made the client, and its mission, so relevant on this particular holiday is that the Oblates happened to have more than 400 volunteers already set up in offices in Sri Lanka, India, and Indonesia, which had just days before been devastated by a deadly tsunami that, to date, has killed more than 150,000 people in coastal Asia. "